Two gravel riders side by side on a forest road

Before · During · After · since 2012

WHEN IT TASTES GOOD, IT’S GOOD.*

Taste drives adherence. A plan only works if you can follow it.

Taste first

Hungry yet?

Pick a flavour. See which of our products come in that flavour, who in The Collective picks it, and what people say after the first bite.

Fruity

Citrus

Rich & creamy

Cherry, two ways

XACT Energy Bars · XACT Energy Chews

Three XACT Energy Bar pieces held between someone’s teeth
5-star review

“The bars are excellent - tasty, gives you the boost right away, and are great on the stomach.”

Ed J.Sept 22, 2026 · XACT Energy Bars · 4.9 from 471 reviews
A group of riders climbing a forest road under snowy peaks
Elsa Feliciello on skis in the mountains

The Collective’s favourites

What they pick most

With you, wherever you go

Real people, out there.

Trail and road running · biking (gravel, road, mountain) · triathlon.

See the photo galleries
Two gravel riders rolling down a forest road
A triathlete in a swim cap and goggles biting into an XACT Protein Wafer
Two trail runners heading into the fog
A mountain biker dropping down a rocky forest trail
A trail runner coming down a volcanic trail, El Teide behind him
A triathlete on the trainer opening an XACT bar, Blackcurrant
A triathlete in a wetsuit standing in a still lake
A road rider in orange leading another past the fall hills
A trail runner climbing out of the fog, smiling
A gravel rider passing a steaming geyser field
A runner unwrapping an XACT Protein Wafer
A rider in a yellow jersey on a quiet road through the pines

Fuel plan

Anyone can read a label. We build your plan.

We put together a coherent fuel plan for you and show how it applies to your own goals, for race day or for a training block.

Build your fuel plan

The Collective

Find your people.

Runners, riders, skiers and triathletes: where they train, and what they eat out there.

Five friends at a lookout after the ride, the sun going down

Shop local

Find XACT in more than 400 stores.

Pick it up on the way to your next run or ride, and say hi to the people who stock it.