Our passion: Help you #FUEL YOUR GOALS
At XACT Nutrition, we believe that fueling your body goes beyond just providing energy—it’s about fostering connections, inspiring positivity, and celebrating the collective journey of athletes, supporters, and communities.
Founded in 2012 by a team of passionate foodies, outdoor enthusiasts, and athletes, XACT was born from a simple idea: to create better-tasting alternatives to traditional energy products. That idea came to life atop a windswept Mount Orford feed station fuelling trail runners racing X-trail, in our home provicne of Québec.
Inspired by the natural goodness of French pâte de fruits, we crafted our first product, XACT Energy, a fruit-based bar, designed to bring joy, performance, and taste together.
From those humble beginnings, our product line has grown to include XACT Protein, a delicious recovery wafer, and XACT Electrolytes, sport hydration tabs designed to keep athletes performing at their best.
Our goal has always been to combine science-backed performance with exceptional taste and natural ingredients.
Fueling Community & Connection
At XACT Nutrition, we celebrate the collective power of community. Our brand thrives on partnerships with ambassadors, grassroots organizations, and local events. Our ambassadors include elite athletes—Olympians, ultrarunners, and expedition leaders—who inspire with their dedication, authenticity, and personal journeys. They represent diverse sports and backgrounds, embodying XACT’s core values of positivity, credibility, and togetherness.
Supporting the Journey, Every Step of the Way
We’re committed to empowering individuals at every stage of their journey, from preparation to celebration. That’s why we sponsor a wide range of events that align with our mission to fuel connection and achievement. From local charity runs and grassroots trail races to large-scale cycling events and marathons, we prioritize inclusivity and positivity in every partnership.
Our event sponsorships go beyond just handing out products; we create moments of celebration, togetherness, and joy—whether it’s cheering on finishers, supporting volunteers, or celebrating personal victories. Every partnership is chosen with care, ensuring it reflects our belief that every effort deserves recognition and support.
Our Values
Our philosophy revolves around three core pillars:
- Positive: We create uplifting experiences through our exceptional products, marketing, and events, ensuring every touchpoint leaves people inspired.
- Collective: We foster strong relationships with athletes, supporters, and communities, emphasizing inclusivity, grassroots connection, and togetherness.
- Credible: We are grounded in science and driven by a commitment to health-conscious, natural products that deliver measurable results.
Whether you’re training for your first 5k, tackling an ultramarathon, or simply enjoyingthe outdoors, XACT Nutrition is here to fuel your goals and celebrate every step of the journey. Join us as we build a stronger, more connected community of active individuals and their supporters —because together, we can achieve more and have more fun.
Lawrence
Lawrence grew up in Bristol, UK and has lived in the US, France, and Italy before settling in Montréal, Canada.
Lawrence co-founded XACT with Marianne and Alain and heads up marketing and product development. He is most at home in the mountains, and the kitchen... ideally he combines the 2 at the same time! As well as a passionate cook, he also loves to lead run groups, especially on the less well known trails of Mount-Royal. Ideally with Mika, the Labernese, a view or two and tasty snacks and beverage to finish the day.
Marianne
Marianne, the President of XACT NUTRITION, grew up with a view of Mont-Blanc from her garden in the Jura region of France, and has a great love for the mountains and outdoors.
Marianne trained as a Chemical Engineer in Lyon, France and Manchester, UK, where she discovered curries and Guinness as well as the English Lake District for hiking and climbing.
Before founding XACT she worked in production and quality roles in the food manufacturing industry specialising in performance improvement.
Marianne loves running and hiking the trails with Mika, a very energetic Labernois, and skiing in the winter .. so about 6 months a year here in Quebec!
Alain
Alain Regnault founded XACT NUTRITION with Marianne, his daughter and Lawrence, his son-in-law. Alain has some 40 years of experience in research and development in the food and nutrition industry. Alain's scientific and technical expertise is what drives product innovation at XACT. Alain has a wealth of entrepreneurial experience from his career including the creation of his own nutrition manufacturing company. Alain is an exceptional cook, and when not traveling can be found in his R&D lab (kitchen) in his country farm house surrounded by the rolling hills and vines in the Fronsac region of France.
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